{"id":2011,"date":"2010-07-16T02:46:10","date_gmt":"2010-07-16T07:46:10","guid":{"rendered":"http:\/\/blogs.terrorware.com\/geoff\/?p=2011"},"modified":"2010-07-16T02:46:10","modified_gmt":"2010-07-16T07:46:10","slug":"drinking-the-kool-aid","status":"publish","type":"post","link":"http:\/\/blogs.terrorware.com\/geoff\/2010\/07\/16\/drinking-the-kool-aid\/","title":{"rendered":"Drinking the Kool-Aid"},"content":{"rendered":"<div style='text-align: left; border: 2px solid #4C290D; padding: 5px; background: #ffffff; font-size: 14px; font-style: normal; text-transform: none; font-family: Helvetica, Arial, sans-serif; color: #4C290D; line-height: 15px;'><a href='http:\/\/www.powells.com\/partner\/34555\/biblio\/9781594202353?p_wgt' style='color: #3E7795; text-decoration: none;' title='More info about this book at Powells.com' rel='powells-9781594202353'><b>Googled: The End of the World As We Know It<\/b><br \/><img src='http:\/\/www.powells.com\/cgi-bin\/imageDB.cgi?isbn=9781594202353&#038;t=60' border='0' style='border: 1px solid #4C290D; float: right; margin: 5px 0px 6px 6px;' width='60'><\/a>by Ken Auletta<br clear='all'><a href='http:\/\/www.powells.com\/partner\/34555\/?p_wgt'><img src='http:\/\/www.powells.com\/images\/logo_brown80.png' border='0' style='border: none; margin-top: 10px;' width='80' height='35' hspace='0' vspace='0' title='Powells.com' alt='Powells.com'><\/a><\/div>\n<p>I had to read <a href='http:\/\/www.powells.com\/partner\/34555\/biblio\/9781594202353?p_ti' title='More info about this book at powells.com' rel='powells-9781594202353'>Googled: The End of the World As We Know It<\/a> for one of my classes.  The book frequently explains how Google&#8217;s AdWords and AdSense programs changed the way that media advertising works.  To understand a little better how these things work from a content producer&#8217;s standpoint, I&#8217;ve added a few ads to this blog as an experiment.<\/p>\n<p>So far, I&#8217;ve been disappointed that the ads aren&#8217;t very relevant or informative.  I&#8217;m looking forward to see how <a href=\"http:\/\/nowspots.com\/\">NowSpots<\/a> (Brad Flora&#8217;s local ad platform) shapes up.<\/p>\n<p>Photo by <a href=\"\/photos\/webguru4god\/\"><strong>adamknits<\/strong><\/a> via <a href=\"http:\/\/www.flickr.com\/photos\/webguru4god\/149665034\/\">Flickr<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Googled: The End of the World As We Know Itby Ken Auletta I had to read Googled: The End of the World As We Know It for one of my classes. The book frequently explains how Google&#8217;s AdWords and AdSense programs changed the way that media advertising works. To understand a little better how these&hellip; <a class=\"more-link\" href=\"http:\/\/blogs.terrorware.com\/geoff\/2010\/07\/16\/drinking-the-kool-aid\/\">Continue reading <span class=\"screen-reader-text\">Drinking the Kool-Aid<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-2011","post","type-post","status-publish","format-standard","hentry","category-uncategorized","entry"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4wnIz-wr","_links":{"self":[{"href":"http:\/\/blogs.terrorware.com\/geoff\/wp-json\/wp\/v2\/posts\/2011","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/blogs.terrorware.com\/geoff\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/blogs.terrorware.com\/geoff\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/blogs.terrorware.com\/geoff\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/blogs.terrorware.com\/geoff\/wp-json\/wp\/v2\/comments?post=2011"}],"version-history":[{"count":3,"href":"http:\/\/blogs.terrorware.com\/geoff\/wp-json\/wp\/v2\/posts\/2011\/revisions"}],"predecessor-version":[{"id":2014,"href":"http:\/\/blogs.terrorware.com\/geoff\/wp-json\/wp\/v2\/posts\/2011\/revisions\/2014"}],"wp:attachment":[{"href":"http:\/\/blogs.terrorware.com\/geoff\/wp-json\/wp\/v2\/media?parent=2011"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/blogs.terrorware.com\/geoff\/wp-json\/wp\/v2\/categories?post=2011"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/blogs.terrorware.com\/geoff\/wp-json\/wp\/v2\/tags?post=2011"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}