Originally written 03.13.2002<\/i><\/p>\n
\nThis press release came through my inbox today. It seems that the Lorrilard tobacco company is suing the American Legacy Foundation<\/a>. The tobacco company alleges that the ALF’s Truth<\/a> campaing engages in villification which violates a clause of the Master Settlement Agreement.\n\t<\/p>\n \nI guess this would happen sooner or later. I think it’s ridiculous. I think it’s great that their is a media campaign suggesting that maybe, just maybe, youth should be aware of how big tobacco is manipulating them and take action against this deception. I reckon people get nervous any time young people start gaining too much power. In the end, this development is somewhat positive because it suggests that the Truth campaign is making a big enough impact to seriously worry the tobacco companies. It’s stuff like this that makes me reconsider law school. Anyway, here’s the press release:\n<\/p>\n <\/p>\n There has been a flurry of activity recently in connection with the Legacy learned on January 18 that the Lorillard Tobacco Company intended to initiate a proceeding against the foundation. The company alleged that Legacy had used funding provided through the Master Settlement Agreement (MSA) to conduct, according to Lorillard\u2019s lawyers, \u201cpersonal attacks\u201d against or \u201cvilification,\u201d of the company or its employees through its truthsm youth-oriented advertising campaign.<\/p>\n Legacy condemned Lorillard\u2019s attempt to undermine the acclaimed truth campaign, the largest advertising and grassroots effort ever launched to prevent youth smoking. Dr. Cheryl Healton, president and CEO of the foundation, called the attacks \u201coutrageous\u201d and \u201cunwarranted.\u201d<\/p>\n Healton said that \u201cthe truth campaign has not engaged in personal attacks or vilification of Lorillard or anyone else. Anyone who has seen truth ads knows they educate young people about the addictiveness, health effects, and social costs of tobacco, which is exactly what the MSA says they must do.\u201d The truth campaign is also culturally and linguistically appropriate, as required by the MSA.<\/p>\n On February 13, Legacy filed suit in Delaware asking the court to find that Lorillard does not have the authority to sue the foundation for an alleged breach of the MSA or in the alternative to find that truth is in full compliance with the MSA and has not engaged in vilification or personal attacks. <\/p>\n \u201cThe truth campaign is saving America\u2019s children from tobaco-related death and disease, and Legacy will not allow a tobacco company to silence it,\u201d Healton said. \u201cWe are confident of our legal claims, and we are moving aggressively to protect truth. The issue is simple. Legacy and the truth campaign want to save lives. Lorillard wants to sell cigarettes. We think the American people agree with us that kids\u2019 lives are more important.\u201d<\/p>\n On February 19, Lorillard filed suit in North Carolina, alleging Legacy had violated the MSA and lodging new, previously undisclosed charges about the truth Web site, thetruth.com. <\/p>\n Healton said, \u201cIn its MSA suit, Lorillard contends that the truth \u201cWe will vigorously defend this lawsuit and pursue our efforts to assure that the truth campaign remains hard-hitting and effective in preventing young people from taking up the addictive and deadly habit of smoking,\u201d Healton said.<\/p>\n<\/blockquote>\n <\/i><\/p>\n","protected":false},"excerpt":{"rendered":" the empire strikes back Originally written 03.13.2002 This press release came through my inbox today. It seems that the Lorrilard tobacco company is suing the American Legacy Foundation. The tobacco company alleges that the ALF’s Truth campaing engages in villification which violates a clause of the Master Settlement Agreement. I guess this would happen sooner… Continue reading 10699837<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-209","post","type-post","status-publish","format-standard","hentry","category-uncategorized","entry"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/s4wnIz-10699837","_links":{"self":[{"href":"https:\/\/blogs.terrorware.com\/geoff\/wp-json\/wp\/v2\/posts\/209","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.terrorware.com\/geoff\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.terrorware.com\/geoff\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.terrorware.com\/geoff\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.terrorware.com\/geoff\/wp-json\/wp\/v2\/comments?post=209"}],"version-history":[{"count":0,"href":"https:\/\/blogs.terrorware.com\/geoff\/wp-json\/wp\/v2\/posts\/209\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogs.terrorware.com\/geoff\/wp-json\/wp\/v2\/media?parent=209"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.terrorware.com\/geoff\/wp-json\/wp\/v2\/categories?post=209"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.terrorware.com\/geoff\/wp-json\/wp\/v2\/tags?post=209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nLorillard Tobacco Company\u2019s action against the truth campaign. <\/p>\n
\ncampaign violates a provision of the MSA that states that one of
\nLegacy\u2019s funds, the National Public Education Fund, shall be used for
\neducation about the harms of tobacco products and not for personal
\nattacks or vilification. In fact, the American Legacy Foundation and its
\ntruth ads have not vilified or personally attacked any person or any
\ntobacco company. We have educated young people about the addictive and deadly consequences of tobacco use. And we will continue to do so.\u201d <\/p>\n