Media check for the week of November 25, 2007
Last night, I watched a movie called Saving Face. It was your traditional rom-com in the sense that it had both an interrupted wedding and an airport scene. However, the characters were Chinese-American and the primary love stories were between two young women and an older woman and a younger man.
I heard a story on NPR this morning that talked about Dunkin’ Donuts’ rebranding campaign, but I thought there was a nice statement about the cache of products being working class and upper class people aspiring to “lower class” identities.
Dunkin’ Donuts’ advertising campaign “America Runs on Dunkin” is created out of a sentiment among customers that they wanted to buy a good, simple product. Brand guru Leslie Bielby says the campaign expands the retailer’s appeal.
November 27th, 2007 at 2:51 pm
I’ll have to listen to this NPR story. FYI…The “America Runs on Dunkin” campaign is set to music by They Might Be Giants. For a little bit more information about TMBG’s involvement and links to the ads see the following page on TMBW (This Might Be a Wiki): http://tmbw.net/wiki/America_Runs_On_Dunkin%27